Basic Attention Token Now Redeemable at Over 250,000 Brands Including Amazon, Starbucks, Uber, and Apple

Published on by Cryptoslate | Published on

Brave users can now redeem Basic Attention Token for real-world rewards from over 250,000 brands including Amazon, Apple, Starbucks, and Uber.

Brave Software is a privacy-focused browser looking to change the way users interact with ads; The company also leverages a cryptocurrency, Basic Attention Token, to achieve that aim.

Brave announced that it was partnering with TAP Network at Mobile World Congress on Feb. 26th. TAP Network is an advertising and data platform "Powered by blockchain technology." The company aims to "Give consumers control over their data and preserve their privacy while offering real rewards," complementing Brave and its goal of building a private and seamless browsing experience by innovating in the digital ads space.

"We're excited to welcome TAP Network as a partner for our ad platform that's built completely on privacy, and together, reward users for their attention while opening doors for brands that are looking to connect ethically with new audiences."

"We are excited to partner with Brave to further the mission of protecting consumer privacy and rewarding users for participating in the advertising ecosystem."

The new partnership allows Brave users to redeem BAT tokens through TAP Network's 250,000 plus brand partners.

Currently, desktop users can choose to view ads from advertisers to earn Basic Attention Tokens.

Brave is looking to partner with other ad networks to expand its rewards offerings and also looks to roll the feature out to mobile platforms by the end of 2019.

According to the announcement, Brave is working to integrate options from BuySellAds, AirSwap, Fluidity, ConsenSys, and Uphold into its Brave Ads catalog.

It seems that Brave and Basic Attention Token has been able to overcome this problem by working with advertising networks.

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