Exchange giant Coinbase is seeking a trademark for "BUIDL," a popular term used by some segments of the cryptocurrency community, public records show.
According to an Oct. 2 filing with the United States Patent and Trademark Office, the San Francisco-based tech unicorn wants "BUIDL" to become one of the company's protected brand names.
"BUIDL, not HODL," a rallying cry in the blockchain developer community first noted on CoinDesk in 2015, is meant to suggest that building real-world use cases is just as valuable as the hoarding of crypto assets.
According to the USPTO website, the application will be assigned to an examining attorney about three months after the filing date.
A request for comment from Coinbase was not returned as of press time.
"HODL," the much more popular crypto-related misspelling, has also been submitted to the USPTO for trademark protection - but by another company.
An application this year from Flashratings, Inc. appears to have been suspended late last month.
Coinbase Wants to Own 'BUIDL' Trademark, Filing Reveals
Published on Dec 6, 2018
by Coindesk | Published on Coinage
Dutch Central Bank to Bring Crypto-Business Under Licensing Regime to Curb Malicious Use
In order to curb the use of cryptocurrencies for malicious activities such as money laundering and the funding of terrorism, the central bank of Netherlands, De Nederlandsche Bank, has decided that it would be issuing licenses to cryptocurrency service providers.
One Month Later, Which Crypto Is Winning the Bitcoin Cash Split?
One month has officially passed since the bitcoin cash blockchain underwent a hard fork on November 15, resulting in the creation of two distinct networks.
Cryptojacking Overtakes Ransomware as Top Malware in Some Countries
Cryptojacking, the unauthorized use of another's hardware to mine cryptocurrency, has become the biggest cyber threat in many parts of the world, Bloomberg reported Dec. 14.According to research from cyber security research firm Kaspersky Lab, cryptojacking overtook ransomware as the biggest cybersecurity threat particularly in the Middle East, Turkey, and Africa.
Crypto is for Activists: Why We Need More Cypherpunks, Not Cypherposers
Bitcoin is activism, not a get rich quick scheme or a startup platform.