Exchange giant Coinbase is seeking a trademark for "BUIDL," a popular term used by some segments of the cryptocurrency community, public records show.
According to an Oct. 2 filing with the United States Patent and Trademark Office, the San Francisco-based tech unicorn wants "BUIDL" to become one of the company's protected brand names.
"BUIDL, not HODL," a rallying cry in the blockchain developer community first noted on CoinDesk in 2015, is meant to suggest that building real-world use cases is just as valuable as the hoarding of crypto assets.
According to the USPTO website, the application will be assigned to an examining attorney about three months after the filing date.
A request for comment from Coinbase was not returned as of press time.
"HODL," the much more popular crypto-related misspelling, has also been submitted to the USPTO for trademark protection - but by another company.
An application this year from Flashratings, Inc. appears to have been suspended late last month.
Coinbase Wants to Own 'BUIDL' Trademark, Filing Reveals
Published on Dec 6, 2018
by Coindesk | Published on Coinage
The five most important dates for Bitcoin until 2020
From the resolution of the New York Attorney General's injunction against Bitfinex and Tether to the final decisions of the long-awaited cryptocurrency ETFs, here's a list of some of the most relevant dates in the crypto industry to keep an eye on.
Crypto and Security Token Exchange INX to Raise $130 Million in Landmark IPO
INX Limited, a crypto exchange startup, plans to raise up to $129.5 million through an IPO, in the first security token sale registered with the U.S. Securities and Exchange Commission.
Judge Rejects Multimillion Dollar Asset Plea in Crypto Fraud Case
A Supreme Court judge in British Columbia, Canada, has denied a motion to set aside an asset freeze, which was requested by the defendants in a multimillion dollar cryptocurrency fraud case.
Israeli Regulator to Fast Track 2,000 Fintech License Applications
Israel's Fintech regulator is rearranging its licensing regime to encourage competition in the field.