Crypto newsmakers and journalists need to get on the same page in 2020

Talented and knowledgeable as they may be, this task is impossible without the help of journalists.

Both crypto newsmakers and journalists needed to work together to explain what Facebook's new project would mean for the world, delving into how it might not entirely fulfill the full potential of blockchain technology while also addressing privacy issues that regulators were quick to comment on and much more.

If this industry is going to thrive in 2020, crypto newsmakers and journalists need to communicate and form stronger relationships to boost everyone's knowledge and understanding of this fast-evolving technology.

What if more industry leaders took time out of their week to have a catch up with a journalist with the sole purpose of informing and educating them on what they are currently working on?

A deeper connection between key experts on topics such as open-lending protocols or decentralized prediction markets could prevent unintentional misinformation and help journalists get things right.

While no one story can be said to be truly objective, it is necessary for journalists to strive for it.

Industry leaders need to accept the fact that factual reporting is a fair game and that a dose of healthy press - both positive and negative - is good for the growth of the industry.

Speaking from experience, regular and transparent communication in the form of "Off the record chats" with journalists can solve many problems or misunderstandings that arise amidst volatile news cycles in this industry.

We've seen the quality of reporting and general understanding of a story significantly improve once time is spent educating and informing journalists about our clients' technology, products and services.

For the industry leaders, not only will journalists better understand what you're doing but your potential clients, investors and customers will too, and ultimately it is this clarity that will help you achieve your business objectives this year.