DUST Adds Physical Products to the Blockchain

A new blockchain-powered startup led by three physical scientists promises to paint the world in diamond dust.

DUST Identity's service, known as DUST Ledger, allows users to enroll all manner of physical objects onto a blockchain, the founders claim.

The system uses a product called the Diamond Unclonable Security Tag, a coating that uniquely identifies an object when it's placed under a scanner.

The coating is tagged to the specific object, be it a shipping container or transistor, allowing users to track the product's provenance around the world, DUST Identity says.

One of the co-founders, Ophir Gaathon, has a deep background in diamond materials and received his Ph.D. in Applied Physics from Columbia University.

"However, we realized that, for any commercial application, there are three fundamental things that we need to tackle first: know how to make and nanoengineer diamonds at scale, how develop the hardware technology that can 'talk' to our diamonds, and how to build an intuitive software interface platform that will enable any user to extract value from our diamonds."

For the third part, DUST turned to the blockchain - specifically, a private one built using the Hyperledger Fabric platform.

"We found that, in many cases, the issue is that the parts or the data about the parts are difficult or impossible to identify, link, and trust. Trusted physical identity was simply missing. So we decided to build it. And that's how DUST was born."

DUST competes with other, more-established products like near-field communication tags and other nano-coatings.

If the blockchain lives up to its promises, perhaps in the near future diamonds will be a logistician's best friend.