To that end, the company announced a new crypto wallet Friday, one aimed at providing a simplified, user-friendly experience.
CEO Ann-Marie Hopkins told CoinDesk that the wallet will allow users to buy some amount of cyptocurrency, such as bitcoin, and ensure that "It'll be easier to get bitcoin from one person to another."
Bitsy - which has seen investment from Medici Ventures, the blockchain subsidiary of retail giant Overstock.com - says its wallet offers a clean interface for newcomers to the tech, one which hides wallet addresses, transaction verifications and other technical details, though those will still remain accessible for more experienced users.
"We want the regular bitcoin technical person to appreciate it, but at the same time we want it to be more mainstream, more usable, and until we make it more approachable, we don't think people will use it."
According to the firm's website, the product will use facial recognition for wallet access on devices fitted with the technology.
To use the new product, users purchase their desired amount of bitcoin in U.S. dollars, and the crypto "Goes right into your wallet.," according to Hopkins.
To transfer bitcoin to someone else, the wallet defaults to a QR code instead of a bitcoin address.
"That's eventually, probably where we're going. That's the ideal, companies all get a wallet, you send them the bitcoin, they charge you the bitcoin, it can just be another form of payment," the CEO said.
To kick start that expansion, Overstock.com will add an integration for the wallet in late 2018 or early 2019, which will enable customers to quickly purchase items for sale on its platform using cryptocurrency.
While users in developed nations may already have options to purchase and transact with bitcoin, those who have difficulty accessing banking services may be able to more easily conduct transactions using Bitsy, Hopkins said.
Medici-Backed Bitsy Launches User-Friendly Crypto Wallet to Boost Adoption
Published on Sep 14, 2018
by Coindesk | Published on Coinage
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