Why a token? BLOCKTV makes the case for their upcoming coin listing

The BLTV token the company will be issuing isn't your typical medium of exchange or staking token, however.

In an interview with CryptoSlate, the pair outlined the case for using tokenized rewards to disrupt digital advertising.

"Advertisers may spend for placements using the token, of which a share will be distributed to viewers who can prove they've spent the time watching the ads."

"With the BLTV token, we can connect advertisers to viewers and content creators while retaining editorial oversight over the journalistic product," explains Noa Tamir.

"Viewers can use the tokens in BLOCKTV's engagement center, and content creators can be paid in tokens for their contributions."

In addition to facilitating the exchange of data and revenue between advertisers and consumers, Tamir promises that token holders will be able to enjoy "Direct access to exclusive premium content such as expert commentary and analysis, interviews with key industry players, as well as special interactive segments."

The pro-privacy web browser pioneered the attention-based rewards system which will be baked into the BLTV token.

BLOCKTV's COO has grand plans for where she hopes to lead the media company upon completion of its token sale.

First there's the small matter of a token sale to complete, and a wave of new stakeholders to onboard.

If BLOCKTV can prove its attention-based rewards model is more efficient than the current digital advertising model, it will have taken a huge stride towards realizing its bold ambitions.