WisdomTree Mulls New Stablecoin as US Money Manager Drives Toward Crypto

The Massachusetts shilling, c. 1667 - 1682.WisdomTree, an asset manager specializing in exchange-traded funds, is vying to become one of the first established U.S. financial firms to offer clients digital assets, including a so-called stablecoin whose value is closely linked to the U.S. dollar.

New York-based WisdomTree, which oversees about $63 billion, views cryptocurrencies and digital assets as a natural extension of its business in exchange-traded funds, or ETFs, according to corporate-strategy director William Peck.

ETFs trade like stocks on exchanges but allow investors to allocate money to traditional financial assets ranging from high-dividend companies to bonds and emerging-market currencies.

According to Peck, a regulated WisdomTree stablecoin could look similar in structure and purpose to an ETF backed by dollar-denominated assets like short-term U.S. Treasury bonds.

"We absolutely see a market within the existing crypto-native community, transacting digital assets today," Peck said.

Late last year, WisdomTree launched an exchange-traded product on a Swiss stock exchange designed to provide investors with exposure to bitcoin.

A stablecoin from a regulated money manager like WisdomTree might receive a warmer reception from U.S. authorities who last year largely panned a proposal from the social network Facebook to launch a token that its 2.3 billion users could use for payments.

WisdomTree hasn't filed any public, formal proposals with securities regulators for digital assets, according to Peck, and he declined to provide a timeline for any plans.

Boston-based Fidelity Investments, which manages or administers about $7.8 trillion of customer assets, argued in a report last week that the potential of bitcoin, the largest and oldest cryptocurrency, "Cannot be ignored."

"We feel like this kind of step is a way in which WisdomTree can be involved if the world evolves in that way."