ACA Network

The Japanese online advertising market was 1,037,800,000,000 JPY in 2016. Of that smartphone advertising was 62% (647,600,000,000 JPY), and PC advertising 38% (392,000,000,000 JPY). The smartphone advertising market has grown by 130% compared to last year, with the entire online advertising market expected to continue to record high rates of growth in future.