Anheuser-Busch InBev, the parent entity of Budweiser, Corona and many other beer brands, recently began to pilot a platform which lets end-customers track their malt beverages on the blockchain.
They have previously unveiled a number of blockchain initiatives, including a vending machine ID verification system and document management protocols based on the technology.
Using a QR code, France-based Leffe beer customers will be able to see the entire supply chain journey of the barley used within each pack of beer.
Blockchain company SettleMint built the initiative's platform.
Ab InBev has investigated a number of blockchain applications over the past year or so.
One such initiative used blockchain to verify the age of vending machine users, allowing for teller-less alcohol purchases.
In early 2020, the entity also ushered in blockchain for its dealings with African ingredient suppliers, easing data and information management.
The fresh blockchain initiative "Is designed for the remaining 40% of its indirect farmers, many of whom are located in European countries such as France, Germany, and the UK.".
Ab InBev is not the first ale provider to delve into blockchain.
A number of other mainstream companies have also looked into blockchain for supply chain management, including Walmart.
Anheuser-Busch considers integrating blockchain further into its beer production line
Published on Oct 26, 2020
by Cointele | Published on Coinage
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