Belgian Brewing Giant Uses Ethereum to Track Ad Data

The world's largest brewer, Anheuser-Busch InBev is an age-old brewing company that values tradition and is now looking to expand through innovation.

Announced on June 18, 2018, AB InBev partnered with Kiip to launch a series of ad campaigns using Ethereum to track marketing data.

Taking a disruptive approach to advertising supply chains, AB InBev partnered with Kiip mobile marketing to use the Ethereum blockchain for data tracking and analysis.

Two weeks ago, Anheuser-Busch InBev brewing company launched its first ad campaigns through the Kiip mobile marketing app.

The Kiip mobile marketing app aims to use blockchain to improve data transparency and prevent mobile ad fraud by making their campaign database available to everyone involved in the advertising supply chain.

"Blockchain's magical impact comes in the form of its immutable and decentralized ledger technology We saw this technology's potential to impact several major areas of the advertising world, including supply-chain transparency, campaign data reconciliation and viewability verification."

Through Kiip's "Single Ledger" blockchain product, companies can track key performance indicators, such as engagements, impressions, and price directly on the Ethereum blockchain and audit the input data hourly.

Using Kiip's new blockchain product, AB InBev will be able to optimize operational efficiency and reduce the time spent tracking data metrics for their advertising campaigns.

Marking the second blockchain venture by the world's leading brewer, AB InBev's parent company joined a blockchain pilot in March to test decentralized solutions to shipping supply chains.

The move by the Belgium-based brewing company indicates a step forward in the integration of blockchain for improved efficiency across industries worldwide.