Bitcoin and Bitcoin Cash social engagement reveals substantial differences

The technical and fundamental differences between Bitcoin and Bitcoin Cash have set them apart over the years.

Now, data from LunarCRUSH reveals that the social engagement of these cryptocurrencies makes that gap even wider.

Since the beginning of the year, Bitcoin entered a bull rally that has seen its price surge by nearly 50 percent.

The massive bullish impulse seems to be a direct effect of a spike in interest among investors for BTC. According to on-chain analytics data provider Glassnode, a substantial amount of new Bitcoin addresses are being created since early January.

There has been a spike in Google searches for the keyword "Bitcoin halving," adding credence to the fact that demand for the BTC is rising.

A similar pattern can be perceived on Bitcoin's social engagement, based on data from crypto community analytics firm LunarCRUSH. The pioneer cryptocurrency has had 5.6 billion unique engagements, thus far this year.

Twitter alone accounts for over 1.44 million tweets while Reddit has seen over 29,000 unique posts related to BTC. Meanwhile, Bitcoin Cash seems to have outperformed Bitcoin in terms of price appreciation.

BCH skyrocketed 142 percent during the same time span when Bitcoin rose 50 percent.

The Bitcoin Cash community does not show the same levels of activity.

The lack of interest that market participants have shown in Bitcoin Cash this year shows that this cryptocurrency has a long way to go before it can compete with Bitcoin.