Cardano gains marketing momentum following internal restructuring

Cardano has operated with a relatively small marketing profile, especially in contrast to projects like TRON. Although some of the reasons may be ideological, part of it may have to do with internal conflicts within the arm of Cardano responsible for marketing.

Now, after much-needed restructuring, it appears Cardano is gaining marketing momentum.

Alongside IOHK and Emurgo, the Cardano Foundation is one of the primary governing bodies for Cardano.

From its position as a relatively lowkey project, Cardano has steadily been gaining the enthusiasm of the crypto community.

On May 7th, Cardano announced that it will be engaging in efforts to improve its engagement with the community and increase the transparency of the development process.

Ask Me Anything sessions with high-ranking Cardano employees to answer community questions monthly.

Instead of marketing, and in stark contrast to other cryptocurrency projects like TRON, Cardano seems to be more focused on research and product development.

Cardano's new roadmap following the completion of its Byron phase of development, the April IOHK Summit in Miami, and Cardano's recent enterprise blockchain collaboration with the Ethiopian government all represent a reinvigorated push to gain community awareness.

In combination with changes at the Cardano Foundation, Cardano may begin gaining users at a faster clip.

As community interest grows, adoption of Cardano and its ADA token may follow.