Decentralizing eCommerce and Empowering Shoppers: Exclusive Interview with SHOP CEO John Wantz

Founded in 2017, SHOP is on a mission to decentralize e-commerce by empowering shoppers and brands through the tokenization of personal data.

In an exclusive interview with CryptoSlate, Chief Executive Officer at SHOP, John Wantz shared his insights into the internal focus of the emerging decentralized commerce platform.

Identifying a new market that enables shoppers and brands to mutually benefit from each transaction, the Seattle-based company seeks to capitalize on the lack of existing shared value on commerce platforms today.

"What got me into blockchain is it's the only tech in the industry that will allow for data decentralization and that also allows for a tokenized economy, so that the brand makes the products and the shoppers that buy those products share in the value creation that's made."

The goal of SHOP is to realize a direct connection between shoppers, brands, and - preventing the middleman platform from using key consumer data to its sole advantage and democratizing the retail landscape.

The SHOP Shopper Wallet will act as the primary interface for users to manage and permission their data, facilitate payments on the platform, and view their profile.

SHOP plans to mint its own native SHOP utility tokens to act as a vehicle of value, translating shoppers' information into a quantity that can be exchanged by shoppers and sellers for access to discounted products and consumer information.

As a company focused on information value, SHOP is able to optimize its co-op members' revenue models through increased demand and loyalty predicated on gathered consumer data.

SHOP plans to unveil its platform for public use at the close of its token sale, establishing key partnerships and acquiring several companies to launch with utility for the token.

With a well-established team and acquisitions already in place, SHOP appears ready to meet the market with a fully functional decentralized commerce platform.