Dutch Billionaire John De Mol Files Lawsuit Against Facebook Over Fraudulent Crypto Ads

John De Mol, a Dutch billionaire responsible for the local Big Brother and The Voice shows, filed a lawsuit against Facebook over crypto ads using his image without permission, Reuters reports on June 5.

Per the report, the ads promoted cryptocurrency scams using Mol's image, which allegedly damaged his reputation.

The ads in question reportedly advertised fake cryptocurrency-related businesses or encouraged users to send money to buy bitcoin, all while claiming that the projects have Mol's baking or involvement.

According to Reuters, Mol's lawyers claim that consumers have lost €1.7 million as a consequence of such actions, also adding that other Dutch celebrities have been targeted.

"I don't know what reality Facebook lives in, but that doesn't work."

"These include the ads impacting Mr. De Mol.".

As Cointelegraph reported in March, Microsoft-owned search engine and advertisement platform Bing noted that it blocked over five million cryptocurrency-related ads last year.

Recently, financial news outlet FinancialTimes claimed that United States regulator the Commodity Futures Trading Commission is in talks with Facebook about its upcoming stablecoin launch.