Google, Facebook and Uber: Has Their Blockchain Time Arrived?

British company Juniper Research recently published a study which suggests that the use of blockchain technology by multinational companies is just a matter of time.

For these reasons, Cointelegraph is taking an objective look at whether blockchain can improve profits and services rendered by global giants like Google, Facebook and Uber and why hasn't this integration occurred yet.

"Google will start moving to the blockchain space faster than we think and than their management thinks, they simply have no choice. They are already late and will try to catch up time by a number of serious acquisitions. We shall see a multibillion M&A activity from tech giants already next year."

While the post is optimistic, the reality is that limited blockchain bandwidth may make it difficult to turn Facebook into a global blockchain platform.

At the same time users' actions, whether posts, comments or votes, are recorded not in the database, but directly in the blockchain.

Before talking about the potential of blockchain in terms of the destruction of the business model created by Uber and other enterprises that function as aggregators, we need to pause to look at certain blockchain characteristics that could make its implementation the best solution.

Blockchain technology has a number of advantages, but is there any chance that it will be able to change existing systems such as Uber? Instead of a centralized organization acting as an intermediary in the exchange of information, all those who want to become a driver will attach some of their metadata to a profile directly linked to the blockchain.

Every time a new customer appears in the system, the blockchain network would filter out the appropriate drivers who are closest to the client and can accept the order.

"Oracle is just starting on their blockchain journey. Apple seems to be largely uncaring and unaware. Google is making investments, but it's not clear that they have lot of activity going on. Amazon, we've not seen that much, so we'll see."

Still such giant entities like Google, Facebook or Uber will need time to scale what blockchain startups have today.