Is BLOCKTV's upcoming IEO a cash grab or the future of crypto media?

At the end of October 2019, the blockchain-focused media company BLOCKTV announced the Nov. 21, 2019, launch of its native cryptocurrency on Bittrex Global.

The BLTV token will reportedly be used by creators, advertisers, and creators to improve engagement on the platform.

Since the announcement, some commentators have picked apart the real utility of a media token with others calling it nothing more than a "Cash grab."

Although there are three billion total tokens, only 20 percent of this supply will go on sale later this month.

Can anyone tell me what this token is actually going to do in one sentence pitch?

Although the launch looks like a straightforward fundraiser, the tokens will allegedly have utility within the BLOCKTV ecosystem.

Much like Brave's Basic Attention Token, the BLTV token looks to resolve this problem by creating a novel engagement opportunity between consumers and marketers.

Steemit, a Reddit-like forum that replaces upvotes with tokens, has also been exploring innovative ways to integrate its cryptocurrency, STEEM. Unfortunately, each of these projects has run into its respective issues.

At first glance, BLOCKTV's token does not appear to innovate further than the above products.

It is for these two reasons that the upcoming BLTV token has impressed so few.