The Los Angeles Dodgers, a U.S. professional baseball team, will hold a giveaway of crypto-based athlete tokens at the end of this month, according to an official press release on Dodger Insider September 7.
The statement reports that Dodger fans will be able to get tokens - representing Dodgers players - convertible to Ethereum during the game against the San Diego Padres scheduled on September 21.
During the so-called "Digital Bobblehead Night," guests will be able to download tokens of such athletes as pitcher Clayton Kershaw, third baseman Justin Turner, and CuraƧaoan pitcher Kenley Jansen.
As the statement explains, the tokens will be distributed according to the point of entry, with first 40,000 ticketed fans in attendance reportedly set to receive a card with a unique code that can be unblocked and transferred to an Ethereum wallet.
The character crypto tokens will be selected randomly, with approximately equal share of Kershaw, Turner, and Jansen codes.
Dodgers' CMO and Executive Vice President Lon Rosen commented that the "First-ever [c]rypto giveaway" in sports will allow them to "Explore an entirely new marketplace with our fanbase," as well as to "Pique interest" of Dodger fans and "Launch a new age of digital collectibles and promotions."
Earlier this summer, the Sacramento Kings basketball team partnered with crypto mining supplier MiningStore to install Ethereum mining hardware in an indoor arena in order to pass crypto earnings to a scholarship program.
In early June, the world's largest crypto exchange, Binance, made an undisclosed investment into blockchain-based esports voting platform chiliZ, so as to provide the sports industry with a "Fan-driven token ecosystem for traditional sports teams."
Los Angeles Dodgers Baseball Team to Hold Giveaway of Player Crypto Tokens via ETH
Published on Sep 8, 2018
by Cointele | Published on Coinage
Coinage
Mentioned in this article
Recent News
View All
First Mover: What's Next for Bitcoin as Wall Street Gets Vaccine Booster
Bitcoin was higher for a second day, staying in a range of between roughly $15,200 and $15,600, as news of progress in developing a coronavirus vaccine appeared to touch off a rally in U.S. stocks.
Market Wrap: Bitcoin Fails to Break $15.9K; Over 50K ETH Staked on Eth 2.0 Contract
Bitcoin gained Wednesday while Ethereum 2.0 staking has been ramping up.
Citibank Analyst Says Bitcoin Could Pass $300K by December 2021
A senior analyst at U.S.-based financial giant Citibank has penned a report drawing on similarities between the 1970s gold market and bitcoin.
Blockchain Bites: Data Unions. Hard Forks. And One Citi Analyst's Case for $300K BTC.
A Citibank managing director thinks bitcoin could hit $318,000.