Major European football league club FC Barcelona unites with Chiliz digital currency platform

In a move that can only serve to further adoption of cryptocurrency, major European football league club FC Barcelona today announced a new partnership with blockchain platform Chiliz.

On its official Twitter page with 32 million followers, the Spanish club stated that fans will soon be able to use digital currency to earn voting rights and rewards.

Using the digital currency $CHZ, you'll soon be able to buy Barça Fan Tokens, which give you the right to vote in club polls & earn rewards https://t.

FC Barcelona February 13, 2020.FC Barcelona looks for innovative ways to interact with fans.

While the club's tweet notably avoids using the word 'cryptocurrency' opting instead for 'digital currency', the fact that the world's most famous football club is incorporating the words 'blockchain' and 'tokens' into its marketing message is significant.

"We are proud to welcome Chiliz to the Barça family as a new global partner. This agreement will give us the chance to set up innovative marketing and partnership activations with a clear focus on the digital realm to take the Club closer to our fans around the world."

"We are very excited to welcome FC Barcelona to Socios.com, and even more excited to start engaging with their massive fan base around the world. With over 300 million fans worldwide, Barça's fandom spans countries as well as cultures every time a fan buys a Fan Tokens, we are strengthening the use cases of this innovative technology."

For fans to acquire them, they must first purchase Chiliz, which is the digital currency of Socios.com either from a major cryptocurrency exchange or directly through Chiliz.net.

FC Barcelona isn't the first major European football club to strike a deal with Chiliz to improve fan engagement.

FC Barcelona also follows in the footsteps of another major Spanish football club Atlético de Madrid, which became the first Spanish club to join Socios in September 2019.