MakerDAO Pitches DeFi to the Masses at CES 2020

LAS VEGAS - There's a "Digital money" section on the show floor of the Consumer Electronics Show in Las Vegas, but MakerDAO is the only digital money with a booth there.

MakerDAO Foundation Head of Business Development Gregory DiPrisco had a straightforward answer for why the organization chose to take a space in Vegas.

In other words, CES is the kind of place where the MakerDAO Foundation is able to meet executives that would otherwise be hard to reach.

MakerDAO is a protocol that allows people to stake ethereum and borrow a portion of its value in DAI, a token designed to maintain its value at parity with the U.S. dollar.

There is $376 million in ETH locked in MakerDAO right now, according to DeFi Pulse.

Steve Becker, chief operating officer at the MakerDAO Foundation, said that when he asks people if they trust their bank, they tell him they don't really have a choice in the matter.

Becker said MakerDAO came to CES because it is focused on finding where crypto derives its value.

On the show floor, MakerDAO staff are talking to people about how DAI is actually usable.

More salient to an American audience, MakerDAO staffers are showing off their recent integration with the OKEx crypto exchange.

As to the reception he's faced at the MakerDAO booth, DiPrisco said it's been generally positive.