Nevermind the Bears: 2018 Was the Rude Awakening Crypto Needed

Han Yoon is the CEO of Lundar Digital Assets, a project consulting and marketing firm focused on blockchain.

The following is an exclusive contribution to CoinDesk's 2018 Year in Review.

Not a lot of blockchain-related companies, whether it be projects, funds, agencies or even miners can say the same.

2018 was a wake-up call, a rude awakening from the dream-like bull run of 2017 where shady entities could raise $30 million with an idea, a white paper and a website.

How can we say anything when projects were doing 5x, 10x, 25x, 50x, 100x and people are happy?

We can think of 2018 as the year those "AOL CDs" were "Airdropped" into peoples mailboxes.

Billions of dollars are still being poured into blockchain R&D and projects, it's not just about Bitcoin anymore.

For the past six months, we've received tens of hundreds, maybe thousands, of emails and requests from "Projects" with no working product, no experience in the blockchain and had no reason to create a token for their idea.

We welcomed the bear market with open arms because we were able to help projects achieve their goals.

Blockchain projects, obviously, can not be evaluated in the same way as traditional companies.