Stephen Curry Is The First Celebrity Endorsement For CryptoKitties Ethereum dApp

Since fall of 2017, CryptoKitties has gained international renown as a fad and media vehicle for exposing cryptocurrency to the mainstream.

Now, the famed crypto-cat Ethereum dApp is ready for another swish by partnering with NBA All-Star and two-time MVP Golden State Warriors superstar, Stephen Curry.

Based on the Ethereum blockchain, CryptoKitties is a decentralized application that allows users to breed and exchange collectible digital cats classified as ERC-271 tokens.

The digital cats are considered tokenized digital assets and are unique and non-fungible due to the decentralization and immutability of the Ethereum blockchain.

According to VentureBeat, CryptoKitties gained 1.5 million users and conducted more than $40 million in transactions since March of this year.

Expanding on the element of collectibility, CryptoKitties is set to release three celebrity-branded CryptoKitties modeled after Steph Curry's likeness - "CurryKitty," "Chef Furry," and "Steph Fur Three."

Through a partnership with his emoji development company, Moji, Steph Curry was able to launch the first-ever celebrity-branded CryptoKitty on Monday, May 7.

As a public figure and tech enthusiast, Curry made for a fitting celebrity to take test their branded digital assets and decentralized applications.

As a gamified platform for exchanging unique digital assets, CryptoKitties has become a figure for international cryptocurrency adoption and education.

"Introducing CryptoKitties, and by extension blockchain technology to other audiences and showcasing crypto outside of currency, that's our primary motivation,".