Tech Embeds Ads in Games to Stop Interruptions and Help Developers Make Money

Vreo says players stand to benefit from more attractive forms of in-game advertising, as developers are paid based on the attention players pay to the content they see.

"Andreas Schemm, a gaming expert and Vreo's CEO, said:"In-game advertising is a huge and growing market for targeted advertising.

Vreo is changing that as our solution rewards developers to really understand how ads fit into their game smoothly.

"By way of tokenizing players' in-game attention on the blockchain, Vreo is creating trust and transparency between developers and the advertising industry so as to end ad fraud."

For developers, Vreo says its method will result in a radical - yet profitable - shift away from the status quo of receiving a one-time payment when someone buys their game.

Vreo is preparing to enter the market in early 2019 after completing a round of public funding.

More than 15 businesses worldwide have committed to implementing Vreo's token-based attention economy in their games.

IBM also wants to help develop the product by granting Vreo access to artificial intelligence capabilities.

VREO is available hereHow it worksAccording to Vreo's white paper, its technology will be a "Shallow learning curve that makes it simple for developers to offer ads in their games."

Vreo expects this to result in more predictable and faster flowing revenue streams for developers in the future, all the while enabling them to reach a larger cross-section of advertisers.