Why Blockchain Values Your Privacy More Than Facebook

Published on by Cointele | Published on

Facebook is impressively clear about their ability to collect and sell user data in its privacy policies, showing a complete disregard for any semblance of privacy.

No user data collected by these platforms is sacrosanct regarding user privacy.

Part of the information Facebook collects includes personally identifiable data.

Unlike Facebook, which binds any marketing data with users' identities, Blockchain can compartmentalize information and separate data which affects your privacy from information which is useful for marketers.

How Privacy Can Be PrioritizedWith a more empowering approach to data privacy on blockchain for users, individuals can determine how their information is secured, as well as how to monetize it via data exchanges.

Whether it is sold to a marketing firm or shared with a company that is targeting users of a similar demographic, regaining sovereignty of data is now not only possible but much more probable considering the outrage currently targeting Facebook's data collection practices.

While tech giants will continue to rationalize their data harvesting practices and privacy violations as supporting their ability to provide free or better services to users, the argument is disingenuous at best and intentionally false at the very worst.

Unlike Facebook and Google, which value user data above all else, blockchain services value their participants.

"We are seeing a few approaches to how the personal data ecosystem could develop. What we don't want is to trade one center of control for another. That's why [we use] the blockchain to support a decentralized data marketplace, where consumers control their personal information and transact directly with the data buyers. Now is the time for consumers to get proactive and embrace these alternatives. Consumers own their data. They should profit from it."

Taking the Giants to TaskOne of the more glaringly hypocritical admissions by social media giant Facebook transpired during CEO Mark Zuckerberg's testimony on Capitol Hill, with the remark that "We see Facebook as a platform for all ideas." That phrase should have been amended to include, "That we deem acceptable." The statement, and the acknowledgment that the company monitors and scans private Messenger conversations between users, knowingly blocking content that violates the company's rules, means that Facebook retains all the control without having to be accountable to its users whatsoever.

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